For this project, we were responsible for developing the visual identity and the complete graphic communication system for the exhibition Gesto de Barro at Sesc Rio, presented at the iconic Palácio Quitandinha. The project extended across editorial materials, printed communication, and digital assets, creating a cohesive visual language capable of translating the exhibition’s curatorial atmosphere into multiple formats.
The visual identity was designed to balance contemporary graphic structure with the tactile and expressive qualities associated with clay, gesture, and materiality, central elements of the exhibition concept. Working within the architectural scale and cultural importance of the venue demanded a flexible and immersive communication system that could adapt naturally to both physical and digital environments.
This project was developed in close collaboration with an exceptionally talented and dedicated team. Production was led by Estúdio Sauá, with photography for the catalog, booklet, and digital publications by Lvcaz and Thomas Mendel. The exhibition was curated by Maira Maneschy and Julia Ariani. The result was a graphic system that reinforced the identity of the exhibition while supporting the dialogue between artwork, space, and public experience.
Exhibition Catalog
