X1 is a street wear clothing brand, specializing in t-shirts and jeans. “More than a style, we believe that you reflect what you wear. We master the challenges, express ourselves boldly and authentically.”
We worked on the development of the symbol with the concept of “figure/ground” with the counter shape of 1 forming the letter X. In this way we created a bold symbol, used a vibrant color and a robust typography, to create a unique and distinct brand.
